Privacy Policy for Grace Entertainment

Space Merchant Events Limited, trading as Grace Entertainment ("we", "us", or "our"), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, book our entertainment services, attend our live events, or otherwise interact with us.

For the purpose of the UK General Data Protection Regulation (UK GDPR), Space Merchant Events LTD acts as the Data Controller for your personal information.

  1. Information We Collect

    We may collect and process the following categories of personal data:

    • Identity Data: First name, last name, title, or company name.
    • Contact Data: Email address, telephone number, and billing/event address.
    • Event & Booking Data: Date, time, venue, number of guests, ticket purchases, access requirements, and dietary restrictions.
    • Live Event Imagery: Photographic images, video footage, and audio recordings captured during live performances and events.
    • Financial Data: Bank account details or payment card information (processed securely via third-party payment gateways; we do not store raw card numbers).
    • Technical Data: IP address, browser type, operating system, and website usage data via cookies.

  2. Live Events, Photography, and Filming

    By attending our live events, showcase performances, or productions, you acknowledge that crowd filming, video recording, and photography may take place:

    • Purpose: We capture media at live events to promote our services, document performances, and use in marketing materials across our website, social media channels, and print press.
    • Legal Basis: We rely on our Legitimate Interests to market and showcase our commercial entertainment business.
    • Opt-Out: If you do not wish to be photographed or filmed, please inform our event staff or the photographer/videographer at the venue immediately.
    • CCTV: Venues we operate in may utilize Closed-Circuit Television (CCTV) for public safety, crowd management, and crime prevention. CCTV footage is managed in accordance with local venue policies and UK law.

  3. How We Use Your Personal Data

    We will only use your personal data when the law allows us to. Most commonly, we use your data under the following legal bases:

    • Performance of a Contract: To process your ticket bookings, manage event logistics, and deliver our entertainment services.
    • Legitimate Interests: To capture marketing content at events, respond to inquiries, improve our customer service, manage website performance, and maintain business records.
    • Legal Obligation: To comply with UK tax laws (e.g., keeping financial records for HM Revenue and Customs) or health and safety regulations at event spaces.
    • Consent: To send you marketing communications or newsletters (you can withdraw this consent at any time).

  4. Sharing Your Information

    We do not sell your personal data. We may share your information with trusted third parties only to fulfill your services or meet legal requirements:

    • Contracted Performers & Crew: Artists, technicians, security personnel, or event staff booked explicitly for your event.
    • Venues & Partners: Host venues or co-promotion partners where necessary for event entry, health and safety, or ticketing validation.
    • Service Providers: IT support, website hosting, and secure payment processors.
    • Professional Advisors: Our auditors, accountants, lawyers, or insurers.
    • Legal Authorities: If required to do so by UK law or to protect our legal rights.

  5. Data Security and Retention

    We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.

    We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for. Promotional event photography and video footage will be retained until they are no longer relevant to our marketing strategies. By UK law, we must keep basic information about our customers (including Contact, Identity, and Financial Data) for six years after they cease being customers for tax and liability purposes.

  6. Your Legal Rights

    Under the UK GDPR, you have the following rights regarding your personal data:

    • Access: Request a copy of the personal data we hold about you.
    • Correction: Request that we fix any inaccurate or incomplete data.
    • Erasure ("Right to be Forgotten"): Request that we delete your data, or request the removal/blurring of your image from our marketing materials.
    • Restriction or Objection: Object to or restrict the processing of your data under certain circumstances.
    • Data Portability: Request the transfer of your data to another service provider.

    To exercise any of these rights, please contact us using the details provided below. You also have the right to lodge a complaint at any time with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.

  7. Cookies

    Our website uses cookies to distinguish you from other users and improve your browsing experience. You can set your browser to refuse all or some browser cookies, but note that some parts of our website may become inaccessible or not function properly.

  8. Contact Details

    If you have any questions about this Privacy Policy or our data protection practices, please contact us at: